"The Girl Can - Phenomenal Women" Ad Textual Analysis

Media AS / A2

Textual Analysis Table- Moving Image

 

	Denotation / what can be seen	Connotation / what is the meaning? Representation
Camera- angle, size and movement	Long shot  Over the shoulder and close up.   There was a montage of low angle shots	To show superiority
Editing including any SFX	L Cut  and J Cut making it fast cutting rate.  A montage of women doing different sports. A match cut of the women running and throughout. Slow motion of the women
Sound- diegetic, non-diegetic, narration etc.	Non - diegetic: Maya Angelou narrated it, and performed one of her poems. There is a theme song thought out.
Mise-en-scene: location, costume, props, lighting	Location -  dance, studio,Park,Hospital,sports hall,swimming pool. It includes non - traditions spaces. Costume/ Props - Girls wearing specific uniforms such as football jersey, boxing, rugby. The women with the hijab and the women with prosthetic leg.	It doesn't matter if your a female, you can do anything you want. This promo

 

Kingsmill Advert Analysis

                                                       Kingsmill - "Great White"


Values and Messages

•  Its a comfortable family product
• its a healthy family
• Mythical family - media portrays families as being perfect when its not always the case.

Props

• The bread is repeated a lot, for people to see that's its very tasty and delicious.
• the phone gives us the context; the reason the girl is sad.
• The egg connotes the boyfriend as they look the same and she gives him a whack, because they broke up.
• There is a solider there to connote the strength of the product.

 

 Social/cultural context

• Its a non nuclear family as the mum is not there and the dad is the one who is making the one making the family.
• Its a very together family and very open with problems

 

Camera shot

• Close up -  bread, characters, phone, egg.
• Shallow depth of fields.
• Camera tracks and its hand held. 
• There was a serious of over the shoulder shots with the dad and daughter. This is a close shot/Reverse shot.

Broom Advert analysis

The advertisement is aimed at adolescents and adults. The advert is about a person who has a messy and untidied carpet, then she calls a broom expert which is the owner of a broom company. The owner then goes and cleans it with efficiency, this advert suggests that if you buy the broom it will just take away all of your problems in a instant and it's fast, reliable and there's not much effort needed. The advert is includes reward as if you buy it, you will have a nice and clean apartment or work space. In addition to this there does include expertise as the person who got called is specialised.

Sound - There was diegetic sound (Dialogue), where the characters are interacting with each other and the characters were speaking to themselves/audience.

Types of shots - There was a range of shots in the advert, it started off with an eye level shot of the character while slowly it then slowly zooms out and turns into a long shot to show that the floor is dirty. After, there is a slow zoom in into the characters whilst again whilst she is moving to grab her phone. There is a cut scene which leads the other character to come in and a eye level shot is used as there is a conversation between the characters. Afterwards then there is a long shot a
used as the character is using a demonstrating how efficient the broom is. Furthermore, there is another cut scene where there is a high angle shot of the character showing the effectiveness of the broom that is advertised and the end result. Finally there is a medium shot of the costumer which called the broom expert, compliment and advertising the broom.
Persuasive techniques

One of the techniques that we used is by using reward as a factor. The people see that the broom is efficient and effective meaning they will want to purchase it for their every day necessity as people need to clean their houses daily but also other places like an office or classroom. Furthermore another persuasive method that was using is by using repetition to encourage people to buy the product. By consistently repeating it will make people remember it more.

Mise en scene

Settings - The advertisement was shot in a classroom like area with a carpet but the broom is suitable for any type of floor for example wooden and tiled floors. 

Costumes - The character at the beginning was wearing casual clothes as she was in a public area whilst the expert that was showing the demonstration was wearing a tracksuit.

Props and lighting - There weren't many props used, the only prop used was the litter that was placed on the ground. The lighting mainly came from the ceiling but also natural light source from the window.

Advert Analysis - Nike Advert Winner Stays On

Advert Analysis - Nike Advert Winner Stays On

The advert is aimed at adolescents and teenagers. The advert is about two groups of teenagers that are playing “winner stays on” in a park and the teenagers pretend to be and transform into football stars such as Cristiano Ronaldo, Neymar Jr and many more. This advert suggests that being apart of Nike and buying their products will make you become and play more like your football idol. It uses reward, humour and experts.

Sound - Throughout the advert there is non diegetic music, this keeps the audience entertained and keeps a fast pace to the advert. In addition there is also diegetic sound (Dialogue), where the characters are interacting with each other.

Camera - Throughout the advertisement, there are a variety of all types of shots including; long shots this is used when the teenager are about to “transform” into the football stars and also when then the footballers are about to score, furthermore this happens later when the crowd is shown.  Birds eye view is used in this advert to see the players and stadium from a long distance. Extreme long shots are used regularly in the advert when the audience is show and also when structures are shown like the satellite dish that broadcasts the game. The satellite dishes turns the other way to make sure everyone is watching the game that's going on. There are many medium shots throughout the advert when the characters are interacting with each other but mainly also when certain players are playing and doing certain sets of skills. Close-Up are used a lot in the Nike advert mainly to see people facial expression when the players are about to score but also it is used to advertise specific things for example the Nike football boots that the players are wearing.

Mise en scene

Settings - The advert first starts in a football pitch in the park, where young teenagers are playing. This then moves onto a real indoor football stadium with thousands of fans, during the advert as there are players from different parts of the world, when one of them have the ball it changes scene to people from there country watching the match.

Costumes - Footballers were wearing the jersey from there national team.

Persuasive techniques

One of the persuasive techniques that were used is celebrity endorsement, in the Nike advert there were many famous athletes such as Ronaldo, Ibrahimović, Neymar and more. These athletes are one of the worlds best footballers, Nike has chose them to show people when you buy from Nike everything is possible. Near the end of the advert Cristiano Ronaldo was approaching to take a penalty and a boy interrupted him, took the penalty and scored sending a message to the target audience that everyone can achieve there dreams. In addition, there is a intertextuality to UFC at the time where Anderson Silva was going to fight Jon Jones. There was a big hype around the fight and by seeing that people were more intrigued and surprised because of it being a football advert but it made it more memorable.   

Notes From Task 3

Native advertisement - Native is paid content which matches a publications editorial stand while meeting the audiences expectation.




The native advert is a advert in disguise which is not like a normal advert.



Targeted advertising - this is when the cookies, decide to use appropriate adverts and they target a niche group, which a small and specific.




Shoppable tags  e.g. on Instagram

Changes faced by advertising industry

One problem is that on social media there are inactive accounts.


Making the advert entertaining for people


Native adverting is more memorable than normal advertising as your interested on the "disguise" they use. When people actually enjoy it they are more likely to remember it. Although there is a disadvantage because some of them are too long and people lose the point of it. In addition to that some of the native advertisement have no correlation to the actual brand having a element of surprise but have people think that it doesn't make sense.

Advertisement have to deal with competition with many other

Task 3 - Changing Platforms

Task 3 - Changing Platforms

In todays media world, adverts cross over a range of platforms -  streaming, social media, not just TV.


Most audiences do not watch TV ads now a days unless its a big "event", e.g. sporting event, "strictly" final.


Advertising remains a key source of revenue for all media. as people stream/on-demand services, advertising has changed. e.g. pre-roll ads. Which you MUST watch. differ to pop-ups.


Synopsis -  advertising is changing making 30 seconds adverts becoming more irrelevant and people try to skip it or get distracted to not watch it.


Notes about article


1) 30 second adverts were relevant before but now its lost the necessity.
2)In the 1960 when technology wasn't as advanced and people had more free time, advertising was a television experience.
3) Now a days, people want to get straight into there TV show and try every method to avoid the advertisements on television.
4) According to statistics, 80% of people want to skip adverts and only a few people even remember the adverts that came on television due to distraction on other platforms.
5) The ways people should send a brand message but they need to be entertaining to catch the audiences eyes. Advertising Only has shown to be more effective
6) TV commercials are long lasting so they're a lot of chances that of people to look at it, as they constantly appears.

Broom Advert