Kingsmill Advert Analysis

                                                       Kingsmill - "Great White"


Values and Messages

•  Its a comfortable family product
• its a healthy family
• Mythical family - media portrays families as being perfect when its not always the case.

Props

• The bread is repeated a lot, for people to see that's its very tasty and delicious.
• the phone gives us the context; the reason the girl is sad.
• The egg connotes the boyfriend as they look the same and she gives him a whack, because they broke up.
• There is a solider there to connote the strength of the product.

 

 Social/cultural context

• Its a non nuclear family as the mum is not there and the dad is the one who is making the one making the family.
• Its a very together family and very open with problems

 

Camera shot

• Close up -  bread, characters, phone, egg.
• Shallow depth of fields.
• Camera tracks and its hand held. 
• There was a serious of over the shoulder shots with the dad and daughter. This is a close shot/Reverse shot.