Task 3 - Changing Platforms

Task 3 - Changing Platforms

In todays media world, adverts cross over a range of platforms -  streaming, social media, not just TV.


Most audiences do not watch TV ads now a days unless its a big "event", e.g. sporting event, "strictly" final.


Advertising remains a key source of revenue for all media. as people stream/on-demand services, advertising has changed. e.g. pre-roll ads. Which you MUST watch. differ to pop-ups.


Synopsis -  advertising is changing making 30 seconds adverts becoming more irrelevant and people try to skip it or get distracted to not watch it.


Notes about article


1) 30 second adverts were relevant before but now its lost the necessity.
2)In the 1960 when technology wasn't as advanced and people had more free time, advertising was a television experience.
3) Now a days, people want to get straight into there TV show and try every method to avoid the advertisements on television.
4) According to statistics, 80% of people want to skip adverts and only a few people even remember the adverts that came on television due to distraction on other platforms.
5) The ways people should send a brand message but they need to be entertaining to catch the audiences eyes. Advertising Only has shown to be more effective
6) TV commercials are long lasting so they're a lot of chances that of people to look at it, as they constantly appears.