Broom Advert analysis

The advertisement is aimed at adolescents and adults. The advert is about a person who has a messy and untidied carpet, then she calls a broom expert which is the owner of a broom company. The owner then goes and cleans it with efficiency, this advert suggests that if you buy the broom it will just take away all of your problems in a instant and it's fast, reliable and there's not much effort needed. The advert is includes reward as if you buy it, you will have a nice and clean apartment or work space. In addition to this there does include expertise as the person who got called is specialised.

Sound - There was diegetic sound (Dialogue), where the characters are interacting with each other and the characters were speaking to themselves/audience.

Types of shots - There was a range of shots in the advert, it started off with an eye level shot of the character while slowly it then slowly zooms out and turns into a long shot to show that the floor is dirty. After, there is a slow zoom in into the characters whilst again whilst she is moving to grab her phone. There is a cut scene which leads the other character to come in and a eye level shot is used as there is a conversation between the characters. Afterwards then there is a long shot a
used as the character is using a demonstrating how efficient the broom is. Furthermore, there is another cut scene where there is a high angle shot of the character showing the effectiveness of the broom that is advertised and the end result. Finally there is a medium shot of the costumer which called the broom expert, compliment and advertising the broom.
Persuasive techniques

One of the techniques that we used is by using reward as a factor. The people see that the broom is efficient and effective meaning they will want to purchase it for their every day necessity as people need to clean their houses daily but also other places like an office or classroom. Furthermore another persuasive method that was using is by using repetition to encourage people to buy the product. By consistently repeating it will make people remember it more.

Mise en scene

Settings - The advertisement was shot in a classroom like area with a carpet but the broom is suitable for any type of floor for example wooden and tiled floors. 

Costumes - The character at the beginning was wearing casual clothes as she was in a public area whilst the expert that was showing the demonstration was wearing a tracksuit.

Props and lighting - There weren't many props used, the only prop used was the litter that was placed on the ground. The lighting mainly came from the ceiling but also natural light source from the window.