Notes From Task 3

Native advertisement - Native is paid content which matches a publications editorial stand while meeting the audiences expectation.




The native advert is a advert in disguise which is not like a normal advert.



Targeted advertising - this is when the cookies, decide to use appropriate adverts and they target a niche group, which a small and specific.




Shoppable tags  e.g. on Instagram

Changes faced by advertising industry

One problem is that on social media there are inactive accounts.


Making the advert entertaining for people


Native adverting is more memorable than normal advertising as your interested on the "disguise" they use. When people actually enjoy it they are more likely to remember it. Although there is a disadvantage because some of them are too long and people lose the point of it. In addition to that some of the native advertisement have no correlation to the actual brand having a element of surprise but have people think that it doesn't make sense.

Advertisement have to deal with competition with many other