Advert Analysis - Nike Advert Winner Stays On

Advert Analysis - Nike Advert Winner Stays On

The advert is aimed at adolescents and teenagers. The advert is about two groups of teenagers that are playing “winner stays on” in a park and the teenagers pretend to be and transform into football stars such as Cristiano Ronaldo, Neymar Jr and many more. This advert suggests that being apart of Nike and buying their products will make you become and play more like your football idol. It uses reward, humour and experts.

Sound - Throughout the advert there is non diegetic music, this keeps the audience entertained and keeps a fast pace to the advert. In addition there is also diegetic sound (Dialogue), where the characters are interacting with each other.

Camera - Throughout the advertisement, there are a variety of all types of shots including; long shots this is used when the teenager are about to “transform” into the football stars and also when then the footballers are about to score, furthermore this happens later when the crowd is shown.  Birds eye view is used in this advert to see the players and stadium from a long distance. Extreme long shots are used regularly in the advert when the audience is show and also when structures are shown like the satellite dish that broadcasts the game. The satellite dishes turns the other way to make sure everyone is watching the game that's going on. There are many medium shots throughout the advert when the characters are interacting with each other but mainly also when certain players are playing and doing certain sets of skills. Close-Up are used a lot in the Nike advert mainly to see people facial expression when the players are about to score but also it is used to advertise specific things for example the Nike football boots that the players are wearing.

Mise en scene

Settings - The advert first starts in a football pitch in the park, where young teenagers are playing. This then moves onto a real indoor football stadium with thousands of fans, during the advert as there are players from different parts of the world, when one of them have the ball it changes scene to people from there country watching the match.

Costumes - Footballers were wearing the jersey from there national team.

Persuasive techniques

One of the persuasive techniques that were used is celebrity endorsement, in the Nike advert there were many famous athletes such as Ronaldo, Ibrahimović, Neymar and more. These athletes are one of the worlds best footballers, Nike has chose them to show people when you buy from Nike everything is possible. Near the end of the advert Cristiano Ronaldo was approaching to take a penalty and a boy interrupted him, took the penalty and scored sending a message to the target audience that everyone can achieve there dreams. In addition, there is a intertextuality to UFC at the time where Anderson Silva was going to fight Jon Jones. There was a big hype around the fight and by seeing that people were more intrigued and surprised because of it being a football advert but it made it more memorable.