The Film Industry

The Film Industry

Examined on

1. The methods of production, distribution and exhibition

2. The ownership of the film industry

Conglomerate

Oligopoly- when a small number of companies dominate an industry for example the big 6

3. The role of new technology in the film industry

Different social media platforms using viral marketing etc

4. The role of regulation in the film industry

Exam type question

Explain the differences in production, distribution and exhibition between Snow White and the Seven Dwarfs 1998 and Black Panther 2018. (15 marks) (25 mins) about 2 and a half sides.

Exam Structure

Intro- define key terms, explain case studies- indicate key differences (3 mins)( ¼ page?)

Keywords to define

Explain case studies 1 sentence

Outline key differences 1 sentence- These films are different genres therefore have different target audiences and how new technology has made new methods of distribution

Main Body 1-Snow White and the Seven Dwarfs background in production, distribution , and exhibition. (7 mins) (¾ page?)

How was it produced? Snow White was an adaptation of a fairy tale story -same with black panther made from comics. Snow white- hand drawn animation. Walt Disney were an independent studios that only produced.

How was it distributed? Firstly it was not distributed by Disney as at that time Disney was not a distributor. This was distributed by the vertically integrated RKO Radio Picture  which Disney teamed up with, their was merchandise and a soundtrack album - similar to black panther. Snow white RKO distribution deal with animator Walt Disney. One of the first films for having licensed products available.

How was it exhibited? As there was no home video market it was then re-released every 5 years. For different countries the animated names were changed to suit the language. It was very successful it still ranks 10th.

Main Body 2- Black Panther detailed examples (10 mins in comparison) (1 page?)

How was it produced?  Marvel a Disney company produced the film. It is a live action film rather than an hand drawn animation.

How was it distributed? Linking up with Buzzfeed vice interesting media companies they are using technology to their advantage.

How was it exhibited? In cinemas has been very popular, will not be as popular as Snow White, can see the film will be available worldwide both online and for home video.

Conclusion- Bring together and answer question (what main differences, any similarities?) Future question? (5 mins) (½ page)

The main difference is the use of technology.

The main similarity is that Disney is basing movies on pre-existing material and creating merchandise based on that.

Cross Platform Gaming Answers

Questions

1. Give a definition of cross-platform gaming

Cross platform gaming is when people from all different platforms are able to play together simultaneously. Platforms include Xbox, Pc, iOS and android and Nintendo switch.

2. Why is Microsoft’s “Better Together” update so exciting for the gaming world?

It is exciting as this new update allows people to play each other and they don't all need to have an Xbox or pc. They can still all play together and there preference of playing with a Xbox controller or a keyboard does not get affected.

3. Why might there be concerns over online child protection?

One of the problems with cross platform and child protection is that Sony doesn't have control over other users from different platforms. If something harassment occurs or bullying Sony can ban the account but if it comes from a Xbox user it makes it very difficult as they need to contact Microsoft first.

4. What is the future for cross-platform gaming, in your opinion? What are the pros and cons, for the games developers and the audience?

I thinks it's exciting as i have many friends that prefer playing on a pc instead of a console as its cheaper and being able to play together makes the gaming experience even better. Even if Sony has come forward with that idea, hopeful in the future they will integrate with it. There are pros and cons with this for game developers and the audience. A pro for the developer is that making people play together means a bigger audience and more people playing together but on another hand it is more expensive to build up the server and maintaining it. In addition a pro for the audience is that it exciting as you can play a friend from a different platform but a con is that if you find someone in a game and they have another console you cant add them as a friend.

Black Panther Case Study

Written Case Study

Black Panther is out on Feb 16th (Previews 12th) you will study its production and marketing in a case study (approx 1000 words) on your blog.

Cover:

• Production Companies
• Casting - Who? Why? How much?
• Production budget - How much? What might it have been spent on?
• Marketing Campaign - TV? Outdoor? Using Social Media for Viral marketing?
• Licensed Products
• Brand partnerships
• Role of conglomerate in success (How Disney can use other assets to help)

Black panther was produced by marvel studios and the film was distributed by Walt Disney Studios Motion Pictures. The cast include; Chadwick Boseman getting paid around $874,126, Michael B. Jordan ,Lupita Nyong'o, Danai Gurira, Martin Freeman, Daniel Kaluuya, Letitia Wright, Winston Duke, Angela Bassett ,Forest Whitaker and Andy Serkis. Black Panther (Marvel Studios) have partnered up with Lexus in the film in the end of the film,the automaker's 2018 Lexus LC is being featured in the film. Black Panther is 90% black cast and it reinforces the message that ‘Young black people can be heros too’.

The budget value for Black Panther was $200 Million dollars which was spent on many things such as marketing, 2 years before the film was premiered of the movie, a merchandise program was created for the movie.The campaign touched all major categories including publishing, apparel, toys,collectibles,home goods. Marvel Studios officially counting the days until the release of the Black Panther movie into theaters. Marvel began a 50 day countdown for Black Panther with an animated gif released on Twitter. Blacker Panther’s marketing push  began to build with the release of a new television spot on Christmas Day. There were also a couple of new photos and new magazine covers introduces. Two main casts Letitia Wright (playing Shuri) and Lupita Nyong'o (playing Nakita) spoke in an interview about the cultural importance of Black Panther. Marvel also recruited Kendrick Lamar a world famous musician with 10 million twitter followers to curate Black Panther. The album from Marvel Studios features, Featuring tracks by Lamar, The Weeknd, SZA, Schoolboy Q, 2 Chainz, Travis Scott, SOB X RBE, Vince Staples, Jay Rock, and more. There were trailer advertisements on platforms such as youtube, instargam, facebook and on television increasing the fanbase and the probability that they will watch the film. In addition, the budget money was spent on cast, music, director, producer, visual effect, editors, writers, screenplay and production costs, travel.

The licensing program features standalone representations of the main superhero, as well as team-oriented sets inspired by the new film for the fans to play with. Also Hasbro has debuted a toy line including action figures and role play items, and LEGO will be featuring the character in construction sets. Now for the first time ever, collectors will be able to add Black Panther to their Super Hero collections with the other and  with Marvel Select figures and Marvel Minimates from

Diamond Select and Mopeez plush, Dorbz vinyls, and POP! bobbleheads from Funko. The licensing program is rounded up with additional product offerings including wall art from Artissimo and Pyramid, novelties from Monogram, and costumes that are made for kids and adults from both Rubies and Party City. Select product is in stores since 2016, with more rolling out at retailers including Walmart, Target, Kohl’s, Walgreens, Disney Store, Toys “R” Us.

As marvel studio is part of the Walt Disney Studios conglomerate, so they can advertise the film and the merchundise in the 5 theme parks which are located in Tokyo (Disney Resort), Hong Kong (Disneyland Resort), Shanghai (Disney Resort), Disneyland Paris, Florida (Walt Disney World) and California (Disneyland resort).Including their 200 Disney Store locations in North America; 40 Disney Store in Japan; 70 Disney Store locations in Belgium, Denmark, France, Ireland, Italy, Portugal, Spain and the United Kingdom. In addition, Disney have Media Networks for broadcasting and cable networks where they can show the trailer and merchehanside related to the film. They also have connections to ineraction so they can potentially make a game like they have for spiderman where people can play black panther and potentially interact with other people.

Minecraft Article Answers

Question 1)  Minecraft is a game where people can express themselves. And being autistic it is a good way of expressing yourself. They can build their own projects.

Question 2) In the education version of minecraft, teachers can set up classroom servers where students build scale models of their own towns. Students can learn about geography, agriculture and physics.

3) The minecraft clones tended to be unsuccessful as they added lot of visual information to texture. The cartoony and low resolution has benefits as you can use your own imagination.

4) The modding community design and share it’s own texture maps, items, creatures and even new stories and adventures. Making them available to download online and adding it to your minecraft files.

5) The audience that play minecraft has a sense of ownership as they feel like the game is theirs, they make up their own rules and build their own structures and building.

6) They have developed it from just a video game by producing merchandise.