Black Panther Case Study

Written Case Study

Black Panther is out on Feb 16th (Previews 12th) you will study its production and marketing in a case study (approx 1000 words) on your blog.

Cover:

• Production Companies
• Casting - Who? Why? How much?
• Production budget - How much? What might it have been spent on?
• Marketing Campaign - TV? Outdoor? Using Social Media for Viral marketing?
• Licensed Products
• Brand partnerships
• Role of conglomerate in success (How Disney can use other assets to help)

Black panther was produced by marvel studios and the film was distributed by Walt Disney Studios Motion Pictures. The cast include; Chadwick Boseman getting paid around $874,126, Michael B. Jordan ,Lupita Nyong'o, Danai Gurira, Martin Freeman, Daniel Kaluuya, Letitia Wright, Winston Duke, Angela Bassett ,Forest Whitaker and Andy Serkis. Black Panther (Marvel Studios) have partnered up with Lexus in the film in the end of the film,the automaker's 2018 Lexus LC is being featured in the film. Black Panther is 90% black cast and it reinforces the message that ‘Young black people can be heros too’.

The budget value for Black Panther was $200 Million dollars which was spent on many things such as marketing, 2 years before the film was premiered of the movie, a merchandise program was created for the movie.The campaign touched all major categories including publishing, apparel, toys,collectibles,home goods. Marvel Studios officially counting the days until the release of the Black Panther movie into theaters. Marvel began a 50 day countdown for Black Panther with an animated gif released on Twitter. Blacker Panther’s marketing push  began to build with the release of a new television spot on Christmas Day. There were also a couple of new photos and new magazine covers introduces. Two main casts Letitia Wright (playing Shuri) and Lupita Nyong'o (playing Nakita) spoke in an interview about the cultural importance of Black Panther. Marvel also recruited Kendrick Lamar a world famous musician with 10 million twitter followers to curate Black Panther. The album from Marvel Studios features, Featuring tracks by Lamar, The Weeknd, SZA, Schoolboy Q, 2 Chainz, Travis Scott, SOB X RBE, Vince Staples, Jay Rock, and more. There were trailer advertisements on platforms such as youtube, instargam, facebook and on television increasing the fanbase and the probability that they will watch the film. In addition, the budget money was spent on cast, music, director, producer, visual effect, editors, writers, screenplay and production costs, travel.

The licensing program features standalone representations of the main superhero, as well as team-oriented sets inspired by the new film for the fans to play with. Also Hasbro has debuted a toy line including action figures and role play items, and LEGO will be featuring the character in construction sets. Now for the first time ever, collectors will be able to add Black Panther to their Super Hero collections with the other and  with Marvel Select figures and Marvel Minimates from

Diamond Select and Mopeez plush, Dorbz vinyls, and POP! bobbleheads from Funko. The licensing program is rounded up with additional product offerings including wall art from Artissimo and Pyramid, novelties from Monogram, and costumes that are made for kids and adults from both Rubies and Party City. Select product is in stores since 2016, with more rolling out at retailers including Walmart, Target, Kohl’s, Walgreens, Disney Store, Toys “R” Us.

As marvel studio is part of the Walt Disney Studios conglomerate, so they can advertise the film and the merchundise in the 5 theme parks which are located in Tokyo (Disney Resort), Hong Kong (Disneyland Resort), Shanghai (Disney Resort), Disneyland Paris, Florida (Walt Disney World) and California (Disneyland resort).Including their 200 Disney Store locations in North America; 40 Disney Store in Japan; 70 Disney Store locations in Belgium, Denmark, France, Ireland, Italy, Portugal, Spain and the United Kingdom. In addition, Disney have Media Networks for broadcasting and cable networks where they can show the trailer and merchehanside related to the film. They also have connections to ineraction so they can potentially make a game like they have for spiderman where people can play black panther and potentially interact with other people.