The Film Industry
Examined on
- The methods of production, distribution and exhibition
- The ownership of the film industry
Conglomerate
Oligopoly- when a small number of companies dominate an industry for example the big 6
- The role of new technology in the film industry
Different social media platforms using viral marketing etc
- The role of regulation in the film industry
Exam type question
Explain the differences in production, distribution and exhibition between Snow White and the Seven Dwarfs 1998 and Black Panther 2018. (15 marks) (25 mins) about 2 and a half sides.
Exam Structure
Intro- define key terms, explain case studies- indicate key differences (3 mins)( ¼ page?)
Keywords to define
Explain case studies 1 sentence
Outline key differences 1 sentence- These films are different genres therefore have different target audiences and how new technology has made new methods of distribution
Main Body 1-Snow White and the Seven Dwarfs background in production, distribution , and exhibition. (7 mins) (¾ page?)
How was it produced? Snow White was an adaptation of a fairy tale story -same with black panther made from comics. Snow white- hand drawn animation. Walt Disney were an independent studios that only produced.
How was it distributed? Firstly it was not distributed by Disney as at that time Disney was not a distributor. This was distributed by the vertically integrated RKO Radio Picture which Disney teamed up with, their was merchandise and a soundtrack album - similar to black panther. Snow white RKO distribution deal with animator Walt Disney. One of the first films for having licensed products available.
How was it exhibited? As there was no home video market it was then re-released every 5 years. For different countries the animated names were changed to suit the language. It was very successful it still ranks 10th.
Main Body 2- Black Panther detailed examples (10 mins in comparison) (1 page?)
How was it produced? Marvel a Disney company produced the film. It is a live action film rather than an hand drawn animation.
How was it distributed? Linking up with Buzzfeed vice interesting media companies they are using technology to their advantage.
How was it exhibited? In cinemas has been very popular, will not be as popular as Snow White, can see the film will be available worldwide both online and for home video.
Conclusion- Bring together and answer question (what main differences, any similarities?) Future question? (5 mins) (½ page)
The main difference is the use of technology.
The main similarity is that Disney is basing movies on pre-existing material and creating merchandise based on that.
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