Newspaper Profit Table

	Pros	Cons
Hire more journalists to cover a bigger range of events.	Makes the news more divert and gaining a bigger audience as there are many events	You have to pay the journalist for their stories
Put more ‘sponsored content’ online and in your paper.	You get paid for the advertising increasing the profits	People may find it annoying as it is in the way of their news
Sack journalists	You don't have to pay for their wages	Less stories to cover for the news events
Make journalists tweet more.	More interaction with the audience and constantly updating them.	They will spend extra hours which you may have to pay them for it.
Make journalists write about celebrities more	People are more likely to click on/read celebrity news than politics	The news program turned into a Tabloid.
Increase cost of paper	More money from the selling the newspapers	People may not want to pay a higher price for a newspaper losing some audience
Put up ‘paywall’	Increase profit, getting paid monthly from the subscribers	People will not want to subscribe
Ask readers to write more stories (for free)	More stories will be written for the website or the paper	There will be a question on the validity of the company
Shut down your paper (go online only)	You don't waste money on printing and distribution	You will limit your audience and exclude the ones that do not have access to the internet
Decrease price of newspaper (or make it free)	It will have more sales	People can pick it up and use it not for its intended use

Audience and Advertising

Audience Reading

Preferred reading -  this is when the audience respond to the product the way media wants/expected them to

Negotiated - This is when a member of the auidence partly agrees with the product.

Operational - This is when the audience are in complete disaggreement with the products message or settings.

Modes of address

Direct address - speaking directly to the viewer, using ‘you’ or ‘your’ (but not always) this reinforces perfered reading.

Indirect - not speaking directly, more ‘objective’ speech.

Authoratitive - very clear in their message.

Familiar - more ‘chatty’ like they are your friends.

Task: 4 slogans for energy drink

Direct - You! Come Here And Get What You Like.

Indirect - They Want The Best

Authoritive - You Only Want The Best, Purchase Immidiately.

Familiar - Hey Friend, Come And Test It Out.

“This is Abuse- would you stop yourself?” advert

The target audience are teenager both male and females, this advert is made by an organisation called ‘ThisIsAbuse’ to make people acknowlege whether their actions is apporiate or they force their partner into forced sex.

Be Food Smart- Change4Life

I dont think that the government can extremely influence on what the people eat, although they can have minor effects on changing peoples lifestyles and try make them change their eating habbits. The advert used punishment as one of the methods and this makes us what to change our ways to not get the disease. They used logos with many facts to show us the real amount of sugar we intake daily and yearly.

The Starbucks #WhiteCupContest

User generated content is 35% more memberable and 50% more trusted version of advertising, it was a viral contest as it had 4000 entires in over 3 weeks. The good thing about UGC is that it gets shared from one friend to another by them posting it on there social media and it gaining more exposer. As poeple are collectively sharing and liking there ‘white cup’ it is making the advertising strong and also viral working together making the brand expand making people eiher wanting to go to starbucks or wanted to entre the contest.

Another example of UGC is

Key terms

User generated content (UGC) - content made by non-professionals ( Social media posts, Blog, Pinterest etc.), it is very cost effective. Its 35% more memberable and 50% more trusted

Pro-sumer - we are no longer ‘simply’ consumers - we produce our own content. Since the 1980s the term ‘prosumer’ has been used to describe the blurring of the lines between producers and consumers. But the dawn of Web 2.0 (early 2000s) makes this more of a reality for everyone.

Sharable Content - liking, retweet

Collective Intelligence -  This is a concept (used by media theorist Henry Jenkins) that proposes that - ‘Nobody know everything. We all know something. Therefore together we can know everything (or nearly everything…)’

Participatory Culture - today we ‘take part’ with the media, rather than just passively consume it.

Evaluation of cross platform advertising

Evaluation of cross platform advertising

	Strengths	Potential                    problems	Examples
Viral                   advertising	A lot of people would have seen the advert and they would have shared it with their friends.	The advertisers wont know the people who has seen the advert and if it reached more than their target audience.	https://www.youtube.com/watch?v=pCVF0CSRTYA&t=42s Nike Advert about children playing in the park and transforming into football starts. Seen by 24 million people just on YouTube, it was very successful and interesting
Native advertising	People have the element of surprise and they don't know what the video is about	Sometimes the advert could be completely irrelevant to the actual product or the advertisers could get too much side-tracked	https://www.youtube.com/watch?v=afUUBvWBp3I Nike advertised that is disguised in a animation of football starts saving the world. Seen by 12 Million people just on YouTube.
Targeted advertising	The adverts are based on the peoples desires and what they have previously searched and been to. It is only thinks that they like or that are relevant	Some people complain that it is lack of privacy and that Facebook is abusing there system by selling our personal information as well as knowing a lot of information about us.	http://www.verticalresponse.com/blog/facebook-ads-promoted-posts-offers/ Facebook Post feed advert, its seen by everyone who likes it and its very successful as it cant be missed.
Shoppables and Influencers	The influencers can earn money from the advertising and the brand can get exposure	Some problems that can be faced is that the followers could be inactive and not as much people could see them as excepted	https://www.instagram.com/p/BaAvZglDXF2/?hl=en&taken-by=badgalriri Rihanna's instagram which has 1.5 million likes and has been seen by all of them people. And shared by people who has seen the video.