Evaluation of cross platform advertising
Strengths
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Potential problems
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Examples
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Viral advertising
| A lot of people would have seen the advert and they would have shared it with their friends. | The advertisers wont know the people who has seen the advert and if it reached more than their target audience. | https://www.youtube.com/watch?v=pCVF0CSRTYA&t=42s Nike Advert about children playing in the park and transforming into football starts. Seen by 24 million people just on YouTube, it was very successful and interesting |
Native advertising
| People have the element of surprise and they don't know what the video is about | Sometimes the advert could be completely irrelevant to the actual product or the advertisers could get too much side-tracked | https://www.youtube.com/watch?v=afUUBvWBp3I Nike advertised that is disguised in a animation of football starts saving the world. Seen by 12 Million people just on YouTube. |
Targeted advertising
| The adverts are based on the peoples desires and what they have previously searched and been to. It is only thinks that they like or that are relevant | Some people complain that it is lack of privacy and that Facebook is abusing there system by selling our personal information as well as knowing a lot of information about us. | http://www.verticalresponse.com/blog/facebook-ads-promoted-posts-offers/ Facebook Post feed advert, its seen by everyone who likes it and its very successful as it cant be missed.  |
Shoppables and Influencers
| The influencers can earn money from the advertising and the brand can get exposure | Some problems that can be faced is that the followers could be inactive and not as much people could see them as excepted | https://www.instagram.com/p/BaAvZglDXF2/?hl=en&taken-by=badgalriri Rihanna's instagram which has 1.5 million likes and has been seen by all of them people. And shared by people who has seen the video. |
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