Newspaper Profit Table

	Pros	Cons
Hire more journalists to cover a bigger range of events.	Makes the news more divert and gaining a bigger audience as there are many events	You have to pay the journalist for their stories
Put more ‘sponsored content’ online and in your paper.	You get paid for the advertising increasing the profits	People may find it annoying as it is in the way of their news
Sack journalists	You don't have to pay for their wages	Less stories to cover for the news events
Make journalists tweet more.	More interaction with the audience and constantly updating them.	They will spend extra hours which you may have to pay them for it.
Make journalists write about celebrities more	People are more likely to click on/read celebrity news than politics	The news program turned into a Tabloid.
Increase cost of paper	More money from the selling the newspapers	People may not want to pay a higher price for a newspaper losing some audience
Put up ‘paywall’	Increase profit, getting paid monthly from the subscribers	People will not want to subscribe
Ask readers to write more stories (for free)	More stories will be written for the website or the paper	There will be a question on the validity of the company
Shut down your paper (go online only)	You don't waste money on printing and distribution	You will limit your audience and exclude the ones that do not have access to the internet
Decrease price of newspaper (or make it free)	It will have more sales	People can pick it up and use it not for its intended use