How is media language used in the Shelter advert? Refer to the social, political and cultural contexts in your response [15 marks]

Shelter is a registered charity that campaigns to end homelessness and bad housing in England and Scotland. The non profit organisation found by Bruce Kenrick uses, uses day-to-day speech used by peopple who are facing eviction or homelessness as the main coverline.This can make the audience feel sympathetic towards these vunerble people and increases the likelihood that they will help out.It being in the middle of the advert, in capital letters and in a big font has made it stand out and eye catching. The advertisements helps to tackle different sitation leading to losing your home, which includes, information about losing your job, your rights as a tendant and the importance of doing something about debt to avoid further escalation. All of the advert include further help for the public regarding more information about tackling the issue or for the public to donate to help these individuals lives. The main images include a big close up into the faces of the people potentially facing eviction with a facial expession who are distressed. The main colour scheme are white, black and red. The masthead is placed in the bottom left of the advertisement in a red font with a black background making it stand out, the ‘h’ is in a shape of a house which can represnt the company.

MAGAZINE RESEARCH HISTORY

https://docs.google.com/document/d/16reme5E_wWHljfSxfynGrT1fEtTmxwNCDpOQuQT5qa8/edit?usp=sharing.

BBC RESEARCH TASK

1) How old is the BBC?
The BBC was founded in 8 October 1922 making it 96 years old.

2) Who is Lord Reith and what connection does he have with the BBC?
John Charles Walsham Reith (Lord Reith) (20 July 1889 – 16 June 1971) was a Scottish broadcasting executive.  He founded BBC an independent public service broadcasting in the United Kingdom.
 
3) When did it start broadcasting Radio 1?


 A new national radio station was launched on 30 September 1967 with the start of Radio 1.
 
4) What are the BBC’s five Public Purposes, as set out in the Royal Charter?

•  To provide impartial news and information to help people understand and engage with the world around them
•  To support learning for people of all ages
• To show the most creative, highest quality and distinctive output and services 
• To reflect, represent and serve the diverse communities of all of the United Kingdom’s nations and regions and, in doing so, support the creative economy across the United Kingdom
• To reflect the United Kingdom, its culture and values to the world

5) What is the BBC’s Mission?
 To enrich people's lives with programmes and services that inform, educate and entertain.


6) What is the BBC’s Vision?
 To be the most creative organisation in the world


7) What are the BBC’s Values?

• Trust is the foundation of the BBC: we are independent, impartial and honest.
• Audiences are at the heart of everything we do.
• We take pride in delivering quality and value for money.
• Creativity is the lifeblood of our organisation.
• We respect each other and celebrate our diversity so that everyone can give their best.
• We are one BBC: great things happen when we work together.

8) What does the licence fee cover? 

• watch or record live TV programmes on any channel 
• download or watch any BBC programmes on iPlayer – live, catch up or on demand.

This applies to any provider you use and any device, including a TV, desktop computer, laptop, mobile phone, tablet, games console, digital box or DVD/VHS recorder.


9) How is the BBC regulated?  How long as this body regulated the BBC and who regulated it before?

Some aspects of the BBC are regulated by outside bodies. On competition policy the BBC is regulated by the Office of Fair Trading (OFT), the European Commission, and Ofcom.